Strategy, Brand & PR
We develop integrated communication strategies based on objectives, context, target audiences, and priorities, translating them into positioning, key messages, channels, and action plans.
Learn moreWe prepare managers and spokespersons to handle interviews, statements, and public appearances, working on messages, language, response techniques, and practical simulations.
Learn moreWe build and maintain ongoing relationships with media outlets, journalists, and opinion leaders, developing stories and editorial opportunities that attract relevant attention.
Learn moreWe protect and strengthen reputation through strategies and tools that integrate communication, stakeholder relations, crisis preparedness, and crisis management.
Learn moreWe shape advertising campaigns, brochures and financial, sustainability and integrated reports through editorial planning, static and animated graphics and video production consistent with the brand’s identity.
Learn moreWe define and develop brand identity, from positioning and storytelling to visual and verbal expression, building a distinctive and consistent presence across every touchpoint.
Learn moreDigital, Social & Content
We design editorial and content ecosystems, defining narrative areas, topics, formats, publishing frequency, channels, and production models aligned with objectives, audiences, positioning, and ways of engaging with different audiences.
Learn moreWe develop and deliver integrated digital campaigns to reach specific audiences, spark conversations, and support communication objectives.
Learn moreWe manage channels, content, publishing, and interactions on an ongoing basis, ensuring editorial consistency and the ability to adapt to each platform.
Learn moreWe define the role of social media in communication strategy, developing positioning, editorial presence, formats, and models for engaging with communities.
Learn moreWe select creators and influencers aligned with the brand’s identity, values and objectives, developing collaborations, content and campaigns and monitoring their performance.
Learn moreWe plan and manage advertising investment and partnerships with publishers and media outlets, coordinating buying, content projects and distribution around audiences, objectives and budgets.
Learn moreSmartitaly Communications Enterprise Brand Maturity Model
Discover our proprietary strategic advisory framework to identify areas for action and build communication that evolves with the times.
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Intelligence & Advanced Monitoring
We build advanced monitoring systems to continuously track and analyze media, the web, and information sources relevant to organizations, brands, and strategic topics.
Learn moreWe turn data from media, web, social platforms, and other sources into actionable insights that help guide brand communication strategies.
Learn moreWe analyse perceptions, narratives, sensitive issues, and emerging signals through intelligence activities and source analysis, in order to identify risk factors, interpret changes in the reputational landscape, and support strategic decision-making.
Learn moreWe analyze conversations, content, and social media dynamics to understand perceptions, emerging topics, key players, and relevant signals.
Learn moreTechnology and AI
We design and develop advanced websites, hubs, and digital platforms by combining strategy, user experience, content, data, and technology.
Learn moreWe identify practical AI applications in communication processes and support organizations in designing and integrating the most suitable solutions.
Learn moreWe automate activities and workflows by connecting data, platforms, and tools to simplify processes and reduce repetitive tasks.
Learn moreWe design custom AI agents to support communication, research, monitoring, production, and knowledge management activities.
Learn moreWe develop custom platforms that integrate monitoring, data, analysis, alerts, and intelligence tools in a single working environment.
Learn moreWe optimize content and digital presence to increase visibility and relevance in search engines and new AI-based search and answer environments.
Learn moreSustainability & Impact
We translate ESG strategies, performance, and information into clear, rigorous, and consistent content and messages for different stakeholders.
Learn moreWe analyse perceptions, stakeholder expectations, narratives, and critical issues related to ESG topics in order to identify reputational risks linked to commitments and performance, as well as opportunities to define or strengthen the organisation’s positioning.
Learn moreWe design structured listening, dialogue, and engagement programs to incorporate stakeholders' perspectives into sustainability processes and communication.
Learn moreWe support editorial planning, content, storytelling, data visualization, and the distribution of reports and other sustainability reporting tools.
Learn moreWe define communication strategies that integrate sustainability objectives, results, and commitments into the organization's overall positioning.
Learn moreCONTACT
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Tell us about your goals, context and priorities. We will get in touch to explore how we can help.
