Communication strategies built around your organisation’s objectives
An effective communication strategy starts with objectives, not channels.
We help companies and organisations define the role of communication in relation to their priorities, understand the context in which they operate and turn objectives, positioning and stakeholders into concrete choices.
We build integrated strategies that define what to communicate, to whom, with which messages, through which channels and with which priorities.
From complexity to a clear direction
Markets, media, digital platforms and stakeholder expectations are making communication increasingly complex. The risk is multiplying activities, content and channels without a genuinely shared direction.
A communication strategy helps establish that direction.
We start with the organisation’s objectives and analyse its context, reputation, audiences, stakeholders and existing communication to identify the choices that can deliver the greatest value.
The result is more than a strategy document: it is a framework for making decisions, setting priorities, focusing resources and keeping different activities aligned over time.
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When a Communication Strategy is needed
A communication strategy may be needed when an organisation has to define or rethink its positioning, navigate a period of change or create greater consistency across its communication activities.
It can support organisations in the following situations:
- a new business plan or a new phase of growth;
- a change in positioning;
- organisational transformation;
- entry into new markets or sectors;
- the launch of new products, services or initiatives;
- a review of existing communication activities.
In other cases, the issue is simpler: the organisation communicates a great deal but struggles to establish what really matters and how each activity should contribute to its overall objectives.
How we build a communication strategy
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01
Understand
We start with the organisation, its objectives and its context.
We analyse existing materials and activities, the competitive landscape, media, digital conversations, stakeholders and other relevant elements to build a solid evidence base.
When needed, we bring together qualitative and quantitative analysis, digital data, media intelligence and listening activities.
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02
Define
We turn analysis into strategic choices.
We define communication objectives, priority audiences, positioning, narratives, messages and the themes around which to build the organisation’s presence.
The aim is to identify not only what to do, but also what not to do and where to focus attention and resources.
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03
Design
We turn strategy into an operating system.
We define the role of different channels, activities, content, relationships, initiatives and activation methods, building a roadmap aligned with resources, timing and priorities.
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04
Measure and adapt
A strategy is not a static system.
We define indicators and evaluation methods that show what is working, track changes in the context and help progressively refine strategic choices.
What we can develop
Depending on the objectives and situation, our work may include the following activities:
- communication audit;
- context and competitive landscape analysis;
- stakeholder analysis;
- reputation and media analysis;
- communication objective setting;
- audience and stakeholder prioritisation;
- corporate positioning;
- narrative and messaging architecture;
- channel strategy;
- communication planning;
- roadmaps and activation plans;
- KPI and measurement frameworks;
- workshops with management and communication teams;
- ongoing strategic advisory.
The scope is shaped around the problem to be solved: we do not apply a standard model regardless of context.
Strategy, data and execution
At Smartitaly, communication strategy is connected to the activities needed to put it into practice.
Our expertise in PR, digital communication, content, intelligence, creativity and technology allows us to view problems from different perspectives and, when needed, support the strategy through to implementation.
This also enables us to build evidence-based strategies: data, media, digital conversations and stakeholders become tools for understanding the context, testing hypotheses and guiding decisions.
Related services
We build and strengthen the positioning of companies, CEOs, managers, and spokespersons, defining distinctive areas, topics, key messages, and narratives aligned with the organization's identity, market, stakeholders, and objectives.
We protect and strengthen reputation through strategies and tools that integrate communication, stakeholder relations, crisis preparedness, and crisis management.
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Let's talk about your project
Tell us about your goals, context and priorities. We will get in touch to explore how we can help.