Advertising and Editorial Production

A message takes shape through words, images, rhythm and editorial choices. A campaign, brochure or video should make the brand recognisable and help people understand what the organisation wants to communicate.

We design and produce advertising, corporate and editorial materials, connecting creative ideas, content and production. Our work covers advertising campaigns, brochures, financial, sustainability and integrated reports, static and animated graphics and video production.

We start with objectives, audiences and contexts of use. We define an approach that maintains consistency across materials without treating every format as a simple replica of the same content.

For advertising campaigns, we develop concepts, messages, copy and visual direction, translating them into the agreed formats. We organise hierarchies, calls to action and variations around the channels, keeping the relationship between the brand’s promise and supporting information clear.

For brochures and corporate materials, we work on editorial structure, copy, layout, images and infographics. Static and animated graphics can support presentations, digital content and other communication tools.

Planning and buying placements and making agreements with media outlets remain separate activities, coordinated through Media Buying and Media Partnerships. We also distinguish production from media investment when defining the project.

For financial, sustainability and integrated reports, we help organise the narrative, build reading paths and shape text, tables, data and information already gathered and validated by the organisation.

We define editorial structure, visual language, layout and graphics, coordinating revisions and contributions from the relevant contacts. The aim is to connect clarity, identity and ease of reference without altering the meaning of the information.

Our contribution concerns communication and editorial production. Data collection and validation, accounting and specialist assessments, regulatory checks and assurance remain the responsibility of the appointed contacts and professionals. We agree roles and approvals before production begins.

Video production may include concepts, scripts, storyboards, filming, editing and adaptations, within the agreed scope. We assess length, pacing, subtitles and formats in relation to channels and viewing contexts.

We coordinate video production and animated graphics with copy, visual identity and other campaign materials. We define resources, schedules, revisions and usage conditions, avoiding a situation where production requirements and approvals only emerge once work is well underway.

The work may include creative concepts, copy, editorial structures, layouts, infographics, production-ready files, animations and videos. Deliverables, formats, revisions and source materials are defined within the project, alongside resources and usage conditions.

Production quality is also assessed through consistency with the brand’s identity and the ability to use and update materials. We do not present creativity alone as a guarantee of attention, sales or other outcomes independent of context and distribution.