Influencer Marketing

A creator collaboration works when there is a credible connection between their voice, their audience and what the brand wants to communicate. Follower numbers alone cannot establish that relevance.

We help companies and organisations identify creators and influencers aligned with their identity, values and objectives, designing collaborations and content suited to the context. We connect selection, briefing, production and evaluation through a shared process.

The work can cover a single initiative or an ongoing programme, with a scope proportionate to the resources available and the organisation’s capacity to support the relationship.

We analyse topics, language, formats, observable interactions and compatibility with the brand’s positioning. We consider available audience information and data limitations, avoiding automatic equivalence between followers, people reached and actual interest.

The assessment includes the context of previous collaborations and potential reputational concerns. We do not look for interchangeable profiles: we look for a distinctive contribution that makes sense for that particular initiative.

We share selection criteria and reasoning so that the choice does not depend solely on prominence, personal preferences or apparent results.

A useful brief clarifies objectives, messages, verifiable information, required content and creative freedom. We define contacts, review stages, schedules and arrangements for handling potential issues, balancing brand consistency with the creator’s own language.

With the people responsible, we also address transparency around the commercial relationship, ways to make the nature of the content clear, fees and usage rights provided for in the agreements. Reuse of materials and paid promotion are not taken for granted.

Operational choices are checked against the platforms and contexts involved, without confusing brand approval with legal validation.

The work may include profile mapping and assessment, collaboration proposals, briefing, operational coordination, scheduling and reports with recommendations. We define agency activities, creator fees and other project costs separately.

The collaboration is documented so that approved materials, deadlines and usage terms can be traced. This supports coordination between communication, marketing and other contacts and helps handle subsequent requests without relying on different interpretations of the agreements.

We do not promise guaranteed virality, followers or commercial results. We build collaborations with a clear rationale and evidence that can be reviewed, where content, responsibilities and criteria for interpreting results are understood by everyone involved.