As a media relations agency, we supported Italian Design Brands in its rebranding to Dexelance in the first quarter of 2024. We managed the organization and PR activities for the event presenting the new name and brand, effectively engaging the national press.
An event to present a new direction
A new name expressing excellence in design and an increasingly international vision. On March 21, 2024, at Triennale Milano, Italian Design Brands unveiled its new Dexelance identity, with contributions from Andrea Sasso, Giorgio Gobbi, and Giovanni Tamburi. We managed the entire organization of the event, supporting the Group at a gathering dedicated to sharing the meaning of the change and its development prospects with the press.
The launch reaches leading media outlets
We managed the PR and media relations activities supporting the presentation, engaging leading Italian media outlets. Representatives from Il Sole 24 Ore, la Repubblica, Corriere della Sera, and Sky TG24 were among those attending. The event offered an opportunity for direct engagement between the Group and the media, sharing the story of the new identity and the business vision it represents.
The debut, told through images
Photography and video production completed the communications project. We managed the creation of visual content dedicated to the event, documenting the presentation and the people involved. A visual account of Dexelance’s debut, capturing the moments and atmosphere of an important milestone in the Group’s evolution.