For the 2025 edition of KEY, we created the institutional campaign “The Courage to Change,” launched on World Energy Day. At the heart of the project was a video production managed at every stage, from scripting and filming to post-production, to convey the value of change through an authentic and engaging narrative.
An emotion driving the transition: KEY's manifesto video
To position KEY – The Energy Transition Expo not only as an industry event but as a true cultural driver of change, we developed and produced the entire “The Courage to Change” manifesto video. Launched on World Energy Day, the short film moves beyond a technical narrative to connect through empathy: through three personal stories far removed from the energy sector, it draws a metaphorical parallel with the need to face the future with perseverance and vision. A compelling story that translates the urgency of climate targets into a universal message about the importance of ensuring quality of life for future generations.
From strategy to channels: an integrated message leading into 2025
The manifesto video was the heart of a long-term, multichannel institutional campaign designed to engage the community and its target audience in the lead-up to the exhibition. From content development to format planning, we adapted “The Courage to Change” across multiple physical and digital touchpoints, turning a single occasion—World Energy Day—into the starting point for an ongoing dialogue on efficiency and renewable resources. The result is strong, engaging brand positioning capable of driving the conversation on the energy transition.
