What happens when the social platforms used by young people change the way they operate? The answer is simple: the way people use the service changes too. A concrete example is Pinterest, which, unlike platforms such as Instagram and TikTok built around endless, often passive scrolling, focuses on a more targeted, search-oriented experience designed not to keep users glued to the screen indefinitely.
As a result, companies can no longer focus solely on noisy entertainment for its own sake. It becomes essential to be visually discoverable at the right moment, sparking users’ interest with ideas and projects that encourage them to take action and continue the experience in real life, offline.
In these situations, Smartitaly guides companies in developing a diversified content strategy: the aim is not simply to generate fleeting views, but to recognize people’s real intentions and create a lasting connection with the brand, both online and offline.
Authors
Riccardo Fortuna
Junior Consultant