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Employer branding: communicating in response to labor market trends and the Gen Z challenge
Our society, and with it the world of work, has entered the post-pandemic new normal. In this new landscape, the labor market has faced numerous challenges, including the phenomena Americans have named the Great…
Social networks: a week of updates
Big tech companies are announcing layoffs but continue introducing updates to their products. Even during a week when today's leading social platforms appeared to be at a standstill, developers at five digital communication giants…
How media are changing: six trends for the future
How media are changing: six trends for the future The media world is changing at an accelerating pace, affecting everyone who engages with it: users driving change through their consumption choices, professionals who want…
Advertisements do not age: why investing in creativity pays
Marketing and communications managers commonly feel that advertising campaign assets—concepts, videos, and images—tend to age and must continually be replaced. The findings of a recent empirical study are therefore interesting: they show the opposite,…
Sustainability: exploring the principle of sufficiency
Efficiency plays a primary role in the narrative around sustainable development. For example, Goal 12 of the United Nations 2030 Agenda, entitled "Ensure sustainable consumption and production patterns," understands sustainable consumption and production as…
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