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SMARTRADAR
Ideas, analysis and perspectives.
Traditional TV and digital platforms: the future of news between broadcasters and algorithms
In recent months, debate in Europe has reignited the discussion between traditional news channels and new digital platforms. The example of the United Kingdom, which is moving toward rules to give content from established…
How do young people use social media? From passive scrolling to visual search
What happens when the social platforms used by young people change the way they operate? The answer is simple: the way people use the service changes too. A concrete example is Pinterest, which, unlike…
Anticipating the rules: what does algorithmic transparency mean for corporate content?
With new European regulations on the use of artificial intelligence coming into force and the AI Act moving forward, companies are entering an entirely new phase. Until now, attention has focused on how generative…
Why has brand reputation become the leading SEO factor in the age of generative engines?
Recently, a shared conviction has been emerging among search marketing experts: with the arrival of generative engines, the way a company is evaluated online has changed completely. AI no longer sees websites simply as…
What happens when AI chooses for us? From traditional search to answer engines
With the exponential growth of AI systems such as ChatGPT, Gemini, and Google AI Overviews, we are witnessing a radical change in how we search for information and choose what to consult online. The…
AI and message perception: tone of voice, authenticity, and the human element
The way people communicate with one another has changed radically in recent years through the use of AI. As a result, two-thirds of communications professionals now use artificial intelligence directly to create copy and…
SEO beyond Google: an inevitable evolution
An SEO approach focused exclusively on ranking in Google or Bing search results is destined to become obsolete. The evolution of artificial intelligence (AI) and young people's growing habit of using social media for…
PR in 2024: what lies ahead for technology, ethics, and creativity?
Public relations and media relations are undergoing rapid transformation. More than ever, the sector stands at the intersection of technological progress, evolving social values, and the need for strategic, authentic communication. In this context,…
What is a sustainability manager?
Organizations are increasingly aware of the impact of their activities on the environment and society. They need adaptability to avoid remaining tied to outdated values, as well as the ability to adapt their actions…
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